Modern Product Manager

When Ben Horowitz wrote the article on Good Product Manager / Bad Product Manager, the idea that Product Managers are CEO's of their product, felt very divisive and taxing, then. Two decades later, every single word from that article is relevant today. As someone who has spent 18+ years in enterprise software industry, managing global portfolio of products and solutions, can certainly attest to this. Perception of Product Management function is changing rapidly and is increasingly becoming complex. The idea of how to manage only traditional, on-premise software no longer exists.


Modern product management principles are redefining how products are built. With Cloud and SaaS products influencing software consumption, customer obsession has become central to every product management decision. And, so is the need to track customer behaviors and interactions. As Evan Michner at Atlassian pointed out, the nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly. Switching has become easier. And for a PM, differentiation becomes more critical. It’s a reminder to go back to the basics of ensuring we’re solving the right problems to create products that customers love.


"The nature of SaaS implies that your customer is constantly re-evaluating your product and switching has become easier" - Evan Michner, Atlassian


With the arrival of the cloud, the scope of product management has increased enormously. Traditionally, product management responsibilities used to end once the code moved out of QA. However, with the arrival of the cloud, product managers are now required to manage product related activities until production deployment and beyond. This requires product managers to coordinate with newer teams such as DevOps and operations.


Product Managers Influence Circle

Case for self-sufficient product managers


Modern uses of data at scale can reduce costs, increase revenue or enable new breakthroughs, but did you ever wonder that this same data can be used to transform product management function? This trend has been shaping product thinking and even influenced paved the way for new kind of product managers. Very soon, data science will be a key skill for every product manager.


"Product success depends on acting within data-driven framework"


The need for product management functions backed by data science and growing product managers influence circle, is the foundation for modern product management systems.


It is time for the birth of modern Product Management systems that offer comprehensive end-to-end view of the product performance. Makerspad is built on this same principle and we are fusing our years of industry experience and cloud-native technologies to meet this goal.


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